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Hermes celebrates its 10th anniversary

March 19th, 2023|


Sustainability of the Aviation Industry

In November 2021, ICAO released the first edition of its publication, Innovation Driving Sustainable Aviation. The publication highlighted work on the development of aircraft technologies, the improvement of aviation operations and infrastructure, and the development of environmentally friendly fuels. The goal of ICAO and the ICAO Global Coalition on Sustainable Aviation is to ensure a sustainable future for the industry. As a result, the thrust of most of the publication is on “the feasibility of a long term global aspirational goal for international aviation (LTAG).” However, as John Maynard Keynes, the eminent British economist, is reputed to have stated, “In the long run, we are all dead.” The thrust of this statement implies that if we cannot move quickly to solve short term issues, the long run no longer matters.

With Keynes’ thoughts in mind, Hermes wishes to propose how best to ensure the development of “quick fixes”. What can the aviation industry do over the next five years to ensure a sustainable long run future? Developing short term solutions for the aviation industry is a heavy lift, given its fixed infrastructure, attention to safety, and the long time to market for aviation technology. However, quick fixes will certainly be needed given aviation’s “bad press” and the movement to stifle the industry after the impact of COVID-19.


2022 ACI WAGA, Hermes Reception – 23 October 2022, Marrakesh, Morocco

October 23rd, 2022|





1936 March 24: A new era begins for Kai Tak as an airport for public transportation
2003 March 24 to 28: The Fifth ICAO Worldwide Air Transport Conference conclude by approving by acclamation a declaration of global principles to create an environment in which international air transport may develop and flourish in a stable, efficient and economical manner without compromising safety and security and while respecting social and labour standards
2018 March 24: Qantas’s first Perth to London flight takes off, marking the start of the only direct air link between Australia and Europe